With all areas of business going digital these days, marketing is no exception. With the evolution of digital marketing, various major transformations have taken place in the business world. In digital marketing, all the marketing efforts are carried out with the help of electronic devices and the Internet. As people nowadays spend more time on online media, digital marketing paves the way for marketers to reach out to a large number of audience. All business organisations, whether big or small, are using a variety of digital channels, such as search engines, emails, social media websites, to engage their customers.
The Digital Marketing book is an insightful study resource for students who aspire to work in the field of digital marketing. The book covers all the major aspects of digital marketing including search engine optimisation, email marketing campaigns, pay-per-click ads, content marketing, Google AdWords and AdSense, Web analytics, affiliate marketing, and influencer marketing.
The Digital Marketing book has been designed to provide in-depth knowledge about the use of digital marketing in the current business scenario. After studying this book, the readers will be able to understand the impact of digital marketing on the business operations of a variety of organisations. In addition, the readers will be able to apply various methods of digital marketing in real-world scenarios.
The Digital Marketing book comprises 16 chapters which explain the concepts of digital
marketing, website development, email marketing and search engine optimisation. In addition, various real-life case studies have been provided with each chapter to enable students gain insights into the application of digital marketing concepts in the big companies across the globe.
The content of the Digital Marketing book has been developed in an easy-to-understand
language to elucidate the concepts of digital marketing. Real-life examples have also been provided within the content to make the understanding of concepts easier. After studying the book, the readers will be able to apply digital marketing tools and methods for developing and executing successful digital marketing campaigns.